- How do you solve a communications crisis? When non-pathogenic bacteria were found in our region's drinking water, we increased chlorine to 10 parts per million and launched a major communications effort. In comparison, a swimming pool is not supposed to have more than 1 part per million chlorine. Read how we overcame this problem and see "how to" information on crisis communication planning I use in my talks about this special area of PR practice.
- An overview of a successful grassroots public participation campaign that brought together a diverse community of stakeholders to support citywide priorities for services to people living with HIV/AIDS.
- How do you jump start state officials and save a $3.4 million federal grant for housing a difficult to reach segment of the homeless population? With a series of sharply focused media events that highlight the need and broad political support for the project.
- How do you help a non-profit health care association gain coverage of their effort to sign poor kids up for free (or low cost) health insurance from the State of Connecticut? Premiere their public service announcement as a "music video."
- How can a water utility respond to ad campaigns that sell bottled water and water filters by maligning tap water safety? By telling consumers to bottle their own.
- How can a regional water and open space preservation agency reposition itself in the minds of urban stakeholders? Teaching water science to 16,000 students a year helps put a human face on a regional utility. And hosting the first permanent collection center for household hazardous waste strengthens the agency's relationship with key stakeholders while protecting the quality of nearby aquifers.
Relevant examples of our work:
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Crisis Communications •Tourism Promotion •Health Insurance •Bottle your own •In this section:
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