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Good Public Relations tells a good story.
If you are working with us, we will help you
tell your story. It is as simple - and as complex - as that. Here are
some of the stories we've helped tell:
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PR for non-profits: For several years
we helped the
Connecticut Fund For The Environment
tell their story through the media and on the web. For more than 25 years,
CFE has employed science to identify threats to ecological and human
health and used law to counter these threats. This citizen group advocates
for sound policy solutions before administrative agencies, the state
legislature and the courts. CFE releases ranged from
legislative priorities to opposing reopening a power plant that would
have polluted the air in an
urban neighborhood where asthma is a common childhood complaint and
from protection of Long
Island Sound to stronger
environmental law. I launched the media campaign that lead to the
largest acquisition
of open space in Connecticut's history, authorizing $80 million in
bonding for rights to about 15,000 acres owned by the Kelda/BHC water
company. You can even watch a PSA
Paul Newman made supporting this acquisition using a script I wrote.
We've also
helped use public relations strategies to enroll
disadvantaged children in free government offered health insurance and save
an innovative effort to house some of the most
difficult homeless people to serve, preserving a $3.4 million federal
grant.
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PR For business: With
Trilegiant Corporation (now part of the Cendant Marketing Group), we have
developed and placed more than 100 media releases that promote specific products,
introduce new services and enhance our companys reputation.
Our releases ranged from publicizing the trip to the
Edge of Space - ranging from broadcasts on
CNN, local
television stations, and a pair of irreverent appearances on a national
radio talk show (listen to the first
show). Another interesting series of releases centers on tips to prevent
identity theft from retired master forger Frank Abagnale (example
one,
two or
three). We've also done a lot with travel - ranging from
online surveys to
travel tips and ideas for the
last minute traveler - our
destination specific tips generate high readership. The
Rediscovering America feature I contribute both creates media attention
and draws readers to the travel product web sites. I've also publicized
new
products,
corporate news, and
consumer focus groups.
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PR for Government Agencies: Working with the
Connecticut Commission on the Arts,
we improved promotion of the arts across the
state; increased recognition of business leaders for their support the arts;
improved media attention on the Commission's annual Arts Day at the
Capitol; and gained coverage of study results showing the economic activity
generated by the arts here. I authored and placed
news releases as well as
op ed articles to communicate with key constituencies.
I've also produced news releases promoting tourism for the
Connecticut River Valley & Shoreline
Visitors Council and the
South Central Connecticut Regional Water
Authority .
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PR For a Crisis:
Crisis Communication: Coordinated and served as chief spokesman while
successfully addressing a water quality crisis that affected the drinking
water of 400,000 people. I have used this case study to teach others how to
work through a media crisis in sessions sponsored by the Public Relations
Society of America.
Relevant examples of our work:
• AIDS/HIV Briefing paper • Weekend Tourist • River Pollution • Lawn Pesticides in Drinking Water • Pesticide Alert for Schools • Yale Co-Op • Yale Co-Op Event • Marketing With PR •
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Revised: 01/16/08
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