Media Relations

Good Public Relations tells a good story.

If you are working with us, we will help you tell your story. It is as simple - and as complex - as that. Here are some of the stories we've helped tell:

PR for non-profits: For several years we helped the Connecticut Fund For The Environment tell their story through the media and on the web. For more than 25 years, CFE has employed science to identify threats to ecological and human health and used law to counter these threats. This citizen group advocates for sound policy solutions before administrative agencies, the state legislature and the courts. CFE releases ranged from legislative priorities to opposing reopening a power plant that would have polluted the air in an urban neighborhood where asthma is a common childhood complaint and from protection of Long Island Sound to stronger environmental law. I launched the media campaign that lead to the largest acquisition of open space in Connecticut's history, authorizing $80 million in bonding for rights to about 15,000 acres owned by the Kelda/BHC water company. You can even watch a PSA Paul Newman made supporting this acquisition using a script I wrote.

We've also helped use public relations strategies to enroll disadvantaged children in free government offered health insurance and save an innovative effort to house some of the most difficult homeless people to serve, preserving a $3.4 million federal grant.

PR For business: With Trilegiant Corporation (now part of the Cendant Marketing Group), we have developed and placed more than 100 media releases that promote specific products, introduce new services and enhance our company’s reputation. Our releases ranged from publicizing the trip to the Edge of Space - ranging from broadcasts on CNN, local television stations, and a pair of irreverent appearances on a national radio talk show (listen to the first show). Another interesting series of releases centers on tips to prevent identity theft from retired master forger Frank Abagnale (example one, two or three). We've also done a lot with travel - ranging from online surveys to travel tips and ideas for the last minute traveler - our destination specific tips generate high readership. The Rediscovering America feature I contribute both creates media attention and draws readers to the travel product web sites. I've also publicized new products, corporate news, and consumer focus groups.

PR for Government Agencies: Working with the Connecticut Commission on the Arts, we improved promotion of the arts across the state; increased recognition of business leaders for their support the arts; improved media attention on the Commission's annual Arts Day at the Capitol; and gained coverage of study results showing the economic activity generated by the arts here. I authored and placed news releases as well as op ed articles to communicate with key constituencies. I've also produced news releases promoting tourism for the Connecticut River Valley & Shoreline Visitors Council and the South Central Connecticut Regional Water Authority .

PR For a Crisis: Crisis Communication: Coordinated and served as chief spokesman while successfully addressing a water quality crisis that affected the drinking water of 400,000 people. I have used this case study to teach others how to work through a media crisis in sessions sponsored by the Public Relations Society of America.

Relevant examples of our work:

• AIDS/HIV Briefing paper • Weekend Tourist • River Pollution • Lawn Pesticides in Drinking Water • Pesticide Alert for Schools • Yale Co-Op • Yale Co-Op Event • Marketing With PR •

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