Marketing With PR

Expert in finding unique angle for a story, such as the obsolete water tank a water utility expected to sell and see demolished. Positioned the tank as the most unique residential redevelopment opportunity in Connecticut. Gained state and regional media coverage, (electronic and print). Tank sold at auction for 30% more than expected and now serves as an outstanding home.

Hands on promotional success in marketing the fresh taste of Connecticut seafood with the Connecticut State Seafood Council. Campaign focused on development of a web site to feature media releases, calendar notices, pubic service announcements, and special events. Site features an interactive recipe exchange section.

Direct mail marketing campaigns to sell gift merchandise; recruit and retain members; market water conservation kits, and sell recreation permits.

Proven ability in crisis communications, whether dealing with a problem affecting the drinking water of 400,000 people or the aftermath of a tornado, able to communicate effectively through media and advertising.

Expert in creating and placing op ed articles and in presenting arguments in the Op Ed format.

Proven track record in TV and Radio news, adept at distilling information into sound bites reporters can use on the air. Specialize in live interviews.

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